Сorporate culture as a determining factor of communication policy of Ukraine’s universities
О-63 Орєхова, Світлана Євгенівна | |
Сorporate culture as a determining factor of communication policy of Ukraine’s universities [Текст] / С. Є. Орєхова // Вісник Маріупольського державного університету. Сер., Філософія, культурологія, соціологія Том Вип. № 12 С. 57-66 (2016) | |
Анотація: The article deals with the concept of corporate culture as an integral element of higher education management system. It is determined that the competitiveness of educational services category is multidimensional and its level is determined by the combined action of a number of parameters, which are specific capabilities and performance of which determines the degree of preference institution to its competitors. |