| 000 | 03100naa a2200361| 4500 | ||
|---|---|---|---|
| 001 | 2173716 | ||
| 005 | 20240328104609.0 | ||
| 090 | _a2173716 | ||
| 100 | _a20240328 ukry50 | ||
| 101 | _aeng | ||
| 102 | _aUA | ||
| 200 |
_aTransformation of the automobile sector companies` international marketing strategy taking into account factors of sustainable development _b _fO. Polous, K. Horiunova, D. Beznitska, V. Magnus |
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| 320 | _a | ||
| 330 | _aThe paper examines the theoretical and practical foundations of the transformation of the company`s international marketing strategy in the automotive sector, taking into account the factors of sustainable development. It has been established that the automobile market plays a significant role in the world economy and significantly affects its development. A model of the transformation of a company`s international marketing strategy in the automotive sector, taking into account the factors of sustainable development is proposed. | ||
| 330 | _a | ||
| 463 |
_d2023 _h _t _v _x2520-2200 |
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| 510 |
_a _zukr |
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| 606 |
_a _x |
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| 610 | _amarketing | ||
| 610 | _ainternational marketing | ||
| 610 | _avalue marketing | ||
| 610 | _aglobalization | ||
| 610 | _aautomotive sector | ||
| 610 | _a | ||
| 610 | _a | ||
| 610 | _a | ||
| 610 | _a | ||
| 610 | _a | ||
| 675 | _a338.47 | ||
| 700 |
_a _b _g _p |
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| 801 |
_2unimarc _aUA _gpsbo |
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| 856 | 4 | 0 | _uhttp://repository.mu.edu.ua/jspui/handle/123456789/4883 |
| 942 |
_cELECTRONIC _8338.47 _n0 |
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