| 000 | 02688naa a2200325| 4500 | ||
|---|---|---|---|
| 001 | 2173719 | ||
| 005 | 20240402085636.0 | ||
| 090 | _a2173719 | ||
| 100 | _a20240402 ukry50 | ||
| 101 | _aeng | ||
| 102 | _aBG | ||
| 200 |
_aMarketing Technology in the Context of Digitalization: Features and Trends in Ukraine _b _fT. Kniazieva, I. Arakelova, R. Podolskyi, I. Dashko, A. Mohylova |
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| 320 | _a | ||
| 330 | _aThe article aims to study marketing technology in the context of features of its development within the global interactive space and to determine priorities in this sphere for Ukraine. Based on the features of marketing technology development studied, we identified challenges that accompany and prevent the use of digital technologies in marketing. The priorities for the development of digital marketing technology are suggested and aimed at increasing marketing efficiency. | ||
| 330 | _a | ||
| 463 |
_d2023 _h _tEconomic Alternativesthis _v _x1312-7462 (Print) _x2367-9409 (Online) |
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| 606 | _a | ||
| 610 | _adigital innovations | ||
| 610 | _aonline/Internet economy | ||
| 610 | _amarketing activity | ||
| 610 | _aglobal network | ||
| 610 | _a | ||
| 610 | _a | ||
| 610 | _a | ||
| 610 | _a | ||
| 675 | _a339.138 | ||
| 700 |
_a _b _g _p |
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| 801 |
_2unimarc _aUA _gpsbo |
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| 856 | 4 | 0 | _uhttp://repository.mu.edu.ua/jspui/handle/123456789/4882 |
| 942 |
_cELECTRONIC _8339 _n0 |
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